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    Tourists visit the Palace of Ming and Qing Dynasties within Hengdian World Studios in Dongyang, East China's Zhejiang Province, on July 7, 2026. Photo: VCG"Can someone my age still become an actress?" Standing backstage at a microfilm shoot, 55-year-old Wu Shaohua smiled at the camera and said she had never imagined that she would fulfill her "actor dream" in her lifetime.
Wu's unexpected debut was made possible by a short drama experience program launched by Hengdian World Studios, one of China's largest film and television production bases, in Jinhua, East China's Zhejiang Province. Designed for ordinary visitors rather than professional actors, the program allows tourists to put on costumes, choose scripts, step in front of cameras and receive a professionally edited short video as a "souvenir."
For several hundred yuan, participants complete the entire process - from styling and filming to post-production - and walk away with a one- or two-minute clip in which they become the protagonist of their own story.
According to representatives of the program, a version of the hit TV drama Zhenhuan Zhuan, or Empresses in the Palace, featuring a group of middle-aged and elderly women went viral and garnered more than 1 million views less than 15 minutes after the video was released in September 2022, drawing widespread attention to the trend of ordinary people trying their hand at acting. Today, such experiences have expanded to more visitors, with senior tourists becoming one of the program's key participants.
"This is not an isolated phenomenon limited to one film base," Zhang Yi, CEO of market research firm iiMedia, told the Global Times. He said the trend has grown amid a downturn in the film and television industry, where the shift of production bases across China from "serving only professional crews" to "serving ordinary people" has converged with the rise of new silver economy consumption trends.
At the same time, the trend provides a new direction in the development of the silver economy: Elderly consumers are increasingly seeking experiences that provide enjoyment, self-expression and social connection, Zhang said.
From outsiders to insiders
Hengdian microfilm project director Zhang Jinquan told the Global Times that during this year's summer season, his team has received dozens of visitors every day, with the number sometimes reaching more than 100 during peak periods. Elderly visitors make up a large proportion of participants.
"We hope people can experience the fun of film and television," Zhang said, adding that the team provides a full range of services, including costume design, script selection and acting guidance. 
For Wu's daughter, however, her mother's decision to "go shoot a movie" initially came as a surprise.
Many of her old friends who sang and hung out with her had gradually lost touch for various reasons. When I came home from work, I could see she often felt lonely."
Wu is among a growing number of older people who are stepping into studios and transforming themselves from audiences into performers. For many retirees, the experience is not simply about making a video; it is a chance to rediscover confidence, creativity and social interaction.
According to Zhang Jinquan, elderly participants often choose historical costume scripts, with many showing unexpected talent after receiving professional coaching.
"When we opened these projects to the public, we believed that the film industry itself was changing," Zhang Jinquan said. 
"With the rise of micro dramas and AI-generated short dramas, filmmaking is no longer something distant and unreachable. Ordinary people can also participate and experience it."
"When choosing experiential activities such as short drama shoots and traditional-style photo sessions, middle-aged and elderly tourists tend to place greater emphasis on cultural depth, a sense of ceremony, nostalgia and quality experiences. They are particularly drawn to the value of fulfilling long-held dreams, creating meaningful memories and sharing their experiences with others," another representative from the studios told the Global Times.
The popularity of these programs also reflects a broader change in elderly consumption patterns. Zhang Yi said that traditional senior consumption was once largely centered around tourism, healthcare products and daily necessities. Now, more elderly consumers are willing to pay for interests, emotional value and meaningful experiences.
    Senior tourists shoot an ancient-China setting short drama in Hengdian World Studios, East China's Zhejiang Province, on August 7, 2026. Photo: Courtesy of Hengdian World StudiosNew stage
Beyond acting in Hengdian, other forms of experience-based consumption, including ancient-Chinese-style photography, senior study tours, and cultural workshops are gaining popularity among the older generations.
In June, 150 elderly participants traveled to the Ancient City of Ping Yao in North China's Shanxi Province for an immersive cultural study program. Instead of simply visiting historical sites, they combined online learning with on-site practice, conducting poetry recitations in ancient streets, studying Shanxi merchant culture at exhibition halls and creating their own works with guidance from professional art instructors, as reported by cnr.com.
Hengdian World Studios has also introduced study tour programs such as "Learning history through film and television" to better meet the diverse needs of senior visitors. 
Such activities show that senior tourism is evolving from simple sightseeing into a combination of learning, participation and personal expression, Zhang said.
In fact, China's experience economy among the older generation is receiving policy support. China's Ministry of Civil Affairs, the Publicity Department of the Communist Party of China Central Committee and 10 other departments have launched the "Enjoy your silver age" campaign, focusing on areas including elderly cultural activities, creative industries and social engagement to encourage new consumption opportunities for seniors.
According to estimates from multiple institutions, China's silver economy has already approached 10 trillion yuan ($1.48 trillion) in scale and is expected to reach around 30 trillion yuan by 2035, accounting for roughly 10 percent of the country's GDP. Sectors including elderly finance, smart healthcare, senior education and tourism-based wellness are expected to become major growth areas, according to a report from people.cn.
The report pointed out that against this background, precisely catering to the needs of seniors has become a key focus. For industry observers, the next challenge is how to better understand the emotional and social needs of older consumers.
Zhang Yi noted that the future of the silver economy is not only about providing care, but also about creating products and experiences that allow seniors to pursue their interests, express themselves and build connections.
。    央视网消息：4月24日，神舟十八号航天员乘组叶光富、李聪、李广苏在酒泉卫星发射中心问天阁与中外媒体记者见面。那么，这一次的“太空出差三人组”是如何选拔出来的呢？据中国载人航天工程航天员系统总设计师黄伟芬介绍，神舟十八号乘组的选拔遵循统筹规划、以老带新、新老搭配的基本原则进行。此外，在选拔时还深入全面分析了本次任务的特点，以及任务对航天员身心素质、知识储备和技能等方面的要求。　　黄伟芬称：“我们根据这个任务的特点来确定需要选什么样的航天员。对于神十八任务来讲，因为还是有出舱活动的任务，这个出舱活动的任务对航天员的要求还是很高的。”　　目前任务期已接近尾声的神舟十七号乘组进行了两次出舱任务，他们的主要工作围绕空间站的维护和维修展开，而神舟十八号出舱的主要任务是空间站的防护。黄伟芬介绍，随着空间站在轨运行时间的推移，难免会遇到一些新的问题和情况，因此，航天员的任务会有更多的动态调整。

B | 　　黄伟芬介绍：“在神十七乘组飞行前，那个时候我们规划的出舱活动的任务和他们飞行中实际实施的出舱活动任务是有所调整的，这是一个常态，未来它也是一个常态。我们每次出舱有计划内的出舱，也有可能计划外的临时的新增的出舱活动的任务，所以我们每次任务都是不一样的。”　　针对未来已知和未知的任务，黄伟芬说，神舟十八号乘组的选定正是考虑到这样的新特点。　　黄伟芬表示，神舟十八号乘组是首个“80后”航天员组成的一个乘组，我们叫“80后”乘组，三名男性的航天驾驶员年富力强，很有朝气。他们经过乘组的训练，目前配合非常默契，身心状态各方面都非常好，具备了执行任务的能力。

C | 　　此外，黄伟芬还介绍，目前我国航天员乘组的选拔策略并不是局限于一次任务选拔一个乘组，而是有长远的统筹性安排。

D | 　　黄伟芬称：“所以我们在选拔的时候，不仅要看神舟十八号飞行任务对航天员的要求，我们还得看后续的任务，所以我们要统筹规划、统筹安排，考虑他们和任务的匹配性、他们彼此之间的相容性，但是我们也要统筹规划合理的布局。进入应用发展阶段之后，我们一次是选两个乘组，这是我们在应用与发展阶段的一个选拔策略，这和我们在空间站的建设期一次选出4个乘组的策略是有所调整的。

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Published on:21:11:10